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#I was just checking in how to#

Your prospect made a commitment to do something and hasn’t done it, or has gone dark.

Usually, however, these scenarios have two things in common: If you’ve already started a sales process, there are many scenarios that could warrant a “just checking in” email.

Check how things are going as their contract with a competitor is winding down.īonus: 6 Times You Should Send a “Just Checking In” Email.

Check how things are going a month after implementing a competitor’s product.

Ask whether newly created positions relevant to your product reflect new company initiatives: Strategic shifts indicate changing needs.

Congratulate them on a funding round: More resources usually means growth, and growth means addressing priorities that weren’t previously top-of-mind.

Reach out to a new C-level executive: High-level changes can indicate a change in strategy.

Reach out to a decision maker after a blocker leaves the company: The road may be clearer for you for make a sale.

Congratulate a potential decision maker on a promotion: A former champion could now influence a purchase decision.

Send a breakup email to close the loop.

#I was just checking in how to#

Ask if they’re still interested in achieving X goal, then provide a suggestion for how to get there.Send a, “Did this email get buried?” email.Bring up a common challenge your buyers face and ask if they’re experiencing it.Call attention to something their competitor is doing well and ask how they plan to address it.Send them a link to relevant press coverage of one of your highest-profile customers.Invite them to an upcoming webinar or educational event your company is hosting.Send them a blog post your company has just published.Reference a relevant blog post they just published.Answer one of their questions on an online forum, then follow up with more resources.Respond to a social message, then follow up with more resources.Share an article relevant to their industry or profession.Point out a weakness in their business that should be fixed.Send over a longer how-to guide and offer to follow up in person if they want.

Send them a short piece of actionable advice.

23 Email Subjects That Are Better Than “Just Checking In” If they never responded: Below are 23 things to reference in a follow-up email besides the obvious fact that you’re checking in. Of course, this doesn’t mean that you should stop following up with prospects - just that you put slightly more effort into it. Why would you reinforce that impression by wasting their time even more? If they never responded to your first email, chances are they didn’t feel it was worth their time. the thing that them so tempting to send - is the same reason they’re worthless: They’re easy to write because they don’t provide any value to your buyer. In fact, I timed that and it took 19 seconds for me to type.īut the ease of writing these “just checking in” emails - i.e. It takes almost no thought or time to write some variation of, “Hi, I haven’t heard back from you, so I wanted to check in. They don’t care that you want to get in touch with them, especially if you haven’t already provided them with a compelling reason to do so.īut people often send “just checking in” emails because they’re so easy. Plus, “just checking in” emails don’t provide any value to buyers. “Just checking in” emails are the worst. If you’re sending an email, it’s obvious that you’re checking in. To read more content like this, subscribe to Sales. This post originally appeared on HubSpot’s Sales Blog.